The SEO Power of an Authoritative Content Writer

Google is a powerful tool for building the attention needed for your brand to succeed. With the right mix of SEO, marketing, and content, you can be touted as a leader in your respective industry. But did you know that being an authoritative content writer is a powerful SEO tool?

With all of that being said, Google is constantly changing how it ranks content. What once was a battle between keywords has now become a battle of authoritative figures who produce high-quality content. Prior, someone who wrote one piece of content could rank at the top of a search engine by simply having the ideal number of keywords. Now, Google wants to see content from experts and other authoritative experts who have built trust thanks to their time in the industry and their expertise. That’s where an authoritative content writer comes into play.



This may not be something you have considered in the past, but one of my clients did a deep dive into their website, SEO, and ranking on Google through the help of Marie Haynes Consulting, Inc. — a search engine marketing consultant. They wanted to see what was working and not working on their website to further help build their sales and brand awareness. Their findings regarding myself being an authoritative content writer have shown to be a huge asset to their overall business, ranking, and authority on Google.

Related Article: Google Penalizes Use of AI Content Generator & AI Copywriting

How can I, being an authoritative content writer, help your business? Below is what Marie Haynes Consulting, Inc. found during their research in regards to my business and content writing services.

I AM the Leading Health & Fitness Content Writing Authority

One of the key areas that Google looks for when it comes to ranking content is through an E-A-T assessment. E-A-T stands for Expertise, Authority, and Trust. Below you will find the many things said about me and my services when it comes to the content I produce and how my E-A-T in the industry has helped transform the business of one of my many clients.

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If you are looking to increase your brand awareness, improve SEO and site ranking, as well as boost your overall sales, let’s talk about my list of services available and how I can help take your business to the next level. And with so many brands competing for the same space and ranking, anything you can to do get the upper-hand can drastically increase your site traffic, exposure, and conversion.


Below Are Some Great Resources I’ve Created Regarding Content and Copy Production:

Click on any of the articles below to view them.

The Importance of Content for a Brand
Lack of Content Creation Could Be Slowing Your Growth
Why Is Creating Content Important for Your Supplement Brand?
How to Build Content That Helps Build Your Business
Why Using a Fiverr Content Writer Is A Terrible Idea
Content Writer vs Supplement Copywriter: Who Do You Need?
23 Content Marketing Strategies & Why They Should Matter to You


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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.