How to Build Content That Helps Build Your Business
Whether you’re a start-up business or already successful, if you want to take your business and revenue to the next level you need to build content. You could think of content kind of like the quote from Field of Dreams, “If you build it, they will come.” Only there are some stipulations. Let me explain and show you how to build content that works.
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Build Content, But Make Sure It’s the RIGHT Content
If your business sells protein powder (sorry, I’m a supplement industry nerd and always use industry examples), you wouldn’t want to create and build content around how quickly the earth spins — it’s irrelevant to what you’re trying to sell and the value you’re trying to add to your customer. A better option that would resonate better with your audience would be the quality of ingredients used in protein powders, or how the quality of the protein matters, or how your body breaks down and utilizes protein. That makes more sense, right? Yet, I see way too many brands out there who build content just for the sake of “putting up a new blog post for the week.” STOP! You’re not doing yourself or your customers any favors.
Build content that adds legitimacy and validation to your product or service. Stick to the script so to speak. Or as they like to say, “stay in your lane.” Content writing is an art form. Good content is king these days. Yet, not everyone can sit down and bang away at their keyboard and come up with good quality content. That’s where content creators and copywriters come into play. For instance, Weik Fitness was created to allow business owners the opportunity to do what they do best and not have to worry about potentially wasting hours of their day typing just to build content that might not even move the needle in terms of website traffic, engagement, or sales. I create all of the content myself and strategize with the brand(s) on what type of content suits their needs and what they expect from me build content for them.
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For instance, is the content JUST for value? Are you just interested in helping people and not profiting from it? Are you looking for a blog that helps convert sales? Do you want a post to promote a new product and need eyeballs on the launch to kick-start sales? That’s exactly what I do every single day. Sound boring? Not to me. I love to write and build content. And I love bringing value to my readers, followers, and clients.
Content is an amazing way to create a following and community with your customers. Everyone wants to feel like they are a part of something, so why not have it be you to build content and who creates such a welcoming and valuable community. Content can be shared on a business’ website, blog, and social media platforms. In fact, I highly recommend that all brands take the content they create or have created and post a teaser with a link on all of their social media platforms to build interest in the topic and help it reach more eyeballs. The more eyeballs it gets, the more traffic will flood the website. Once customers (or prospects) are on your site, that’s where your content and copy needs to deliver to help convert sales. Think your site can do better? Let me know and I can take a look at it and we can figure out what areas you want to improve on and have enhanced.
Stop Wasting Your Time and Ask for Help
I’ve been a writer in the industry for over 15 years now and my work has been viewed over five million times. I’m not saying that to impress you, I’m saying that to help you understand that if YOU don’t feel you can build content and copy on your own to increase revenue and traffic, then hire someone to take that responsibility off of your plate so you can spend your time focusing on your wheelhouse. It’s ok to ask for help to build content if you need it. Why would you want to build content that takes you three hours to produce, have it potentially be poor quality that doesn’t convert, so not only did you waste time that you’ll never get back, but your content/copy that you spent so much time on isn’t converting? BUZZKILL!
I would love to help you build content that suits your wants and needs. Blog posts, articles, product copy, website copy, newsletters, email blasts, e-books, you name it I’ve done it. Stop wasting your time and start valuing it! Hire someone like Weik Fitness who has the track record of building amazing content for brands across the globe. Use your resources to build your business and outsource in areas that you don’t feel you are great at. We’d love to hear from you. Contact us today if interested in discussing how to build content.
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