Evergreen Content Strategy to Grow Your Business

Are you looking for a way to market your business or products that is not only cost-effective, but will live online virtually forever? That's the power of an evergreen content strategy!

Marketing and Advertising Can Be Costly and Frustrating

Running a business can be challenging and regardless if you are a business owner or employee, you want to see your business grow. In an effort to grow your business, you probably put money aside for various marketing campaigns. These can be Facebook ads, YouTube ads, the use of Google AdWords, videos, and even live events in the community. What do all of those things have in common? They all cost a lot of money and when the campaign is done running, they're over and disappear. Have you ever thought about utilizing a content strategy?

Have you ever sat back and asked, "Where did all of that marketing money really go?" Did you get the return you were hoping for? Many businesses put aside anywhere from 5% to 8% of their total sales for their marketing needs. The national average for a marketing budget breaks down to around $4,000 to $7,000 per month ($48,000 to $84,000 per year). Those figures are based on the percentage of sales from a business doing $1M per year. Some larger companies in the industry are spending anywhere from $200,000 to $300,000 (or more) per year.

What if there was a better way to market your company that was evergreen?

That’s exactly what our writing services do. Why spend all of your marketing money on something that lasts (maybe) a week while it runs and then disappears as soon as the campaign is over? Sure, you could make your money back, but such campaigns are really created to help get your name, products, promotions, or new launches out there for everyone to see. There’s actually a way you can help accomplish that at a fraction of the cost.

“The best marketing strategy: CARE.” – Gary Vaynerchuk

The key is to already have the brand awareness and loyalty so that your customers will consistently be coming back TO YOU to see what you have going on and how they can engage with your brand. You want to create value upfront and continue to deliver on that value to show you care about your prospect, customer, and community your brand is building. Once you create the value, the ask for their business becomes much easier.

We work with some of the top supplement brands across the globe to bring them a marketing strategy that:

Increases sales
Improves website traffic
Creates a community
Builds customer loyalty
Generates engagement
Saves you time and money
Lives on your website FOREVER

How Can We Accomplish This?

Thanks for asking! It’s actually quite simple and something I have been doing for almost two decades in the industry – CONTENT.

Content is king these days and when you compare the cost/benefit of a marketing campaign to a solid content strategy, you will be surprised at how effective content can be to your overall strategy and success.

Marie Haynes Consulting Inc. (Search Engine Marketing Consultant) did a deep dive into one of my client's websites and found the following when it came to how valuable it has been having me writing content for their website.

With evergreen content that lives on your website, you have the ability to:

Build SEO to help your brand get discovered by various search engines
Rank on Google to have your brand and content get the exposure you need
Consistently bring both customers and prospects back to your site
Use content to build awareness and convert into sales
Educate your customers on industry information
Educate your customers on your products
Educate your customers on your formulations and specific ingredients
Help people reach their health and fitness goals while improving their confidence
Be an information highway for those looking to learn about health, fitness, nutrition, and proper supplementation

A Winning Content Strategy

You could hire your own team to build content (and that’s an option), or even ask your marketing team to fulfill your content needs. The problem there is, the cost to hire a team can get expensive and pulling your marketing team away from their own projects can hurt their overall productivity and take hours to accomplish. Are you willing to pull someone from your team for hours to create content or is their time better suited in the position you hired them for? That’s why brands come to us for help.

“Create content that teaches.” – Neil Patel

We create keyword rich content that will help grow your business by building an audience that feeds off of your content to help them better understand fitness, nutrition, and supplementation to allow them to reach their goals. The earlier on you can engage with your audience, the longer lifetime value you have with them.

An Affordable Content Strategy You Can Feel Good About

Looking at the national average of $4,000 to $7,000 for monthly marketing/advertising costs (or looking at your own actual monthly costs if you’re already spending the money), how many campaigns could you run? One? Two? Maybe three a month?

What if I told you our services were affordable and unlike any other writing service?

At Weik Fitness, we are thrilled to offer a diverse range of content creation plans designed to meet your unique needs and elevate your online presence, traffic, authority, trustworthiness, and sales.

Our comprehensive content creation services provide flexibility, affordability, and exceptional value in the market.

From tailored packages encompassing end-to-end content strategy to customized solutions for specific projects, we can execute the perfect plan to meet your needs and exceed your expectations.

We help unlock your creative potential and captivate your target audience with content that brings your audience value.

You have the option to either have us work our magic and create content that resonates with your brand, products, and audience, or collectively we can come up with ideas and topics you would like written about based on your specific wants and needs for a given month or quarter according to your objectives and how hands-on you want to be.

We’d love to work with you and help you market your brand and products through our content writing services. Other services such as product or webpage copywriting, email copy, social media post copy, and audio version of content to be used as a podcast are also available (ask for details and pricing).

Here are some additional articles to further explain the power of an evergreen content strategy:

Are you ready to utilize an evergreen approach to your marketing strategy?

Let's get started!

“Putting out great content is always the right idea.” – Gary Vaynerchuk