What Really Happens at the Will to Win Method Events
I want to start this review by stating this is my unfiltered opinion, based on my experience attending the Robert Herjavec “Will to Win Method” event. It was a FREE event, and I know what you’re thinking, “Why complain about something that was free?” As someone who has built a business from the ground up based on providing real value, I feel it’s my responsibility to show you exactly what you’re walking into.
You need to know what to expect before you clear time in your schedule to sign up for this.
The marketing for the Will to Win Method event claims you will learn the same strategies Robert used to become a successful entrepreneur, stating the event is “mirroring Robert’s tried-and-true business philosophy.” Of the 22 people at the event I attended, only seven of us were actual business owners. This should have been the first red flag.
Let’s break down what really happens at the Will to Win Method event.
Table of contents
Key Takeaways
- Bait-and-Switch Model: The free event is not about teaching Robert Herjavec’s business methods but serves as a high-pressure sales funnel for expensive workshops.
- Celebrity Is Absent: Despite heavy marketing with his name and image, Robert Herjavec was not present at the event. This is a common tactic noted in many online reviews.
- Irrelevant Topics: The presentations focused heavily on real estate investment and Amazon FBA, topics not central to Herjavec’s own book or publicly known business strategies.
- High-Pressure Upsell: The primary goal is to sell multi-thousand dollar training packages, with discounts offered for on-the-spot sign-ups, a strategy the Federal Trade Commission (FTC) has warned consumers about in similar “free” seminars.
I Thought This Was the Will to Win Methods? I Didn’t Sign Up for THIS
After getting ushered into a hotel conference room, I was told to take a seat in the front row. I was ready to take notes, eager to learn something new. The event materials all used Robert Herjavec’s name and likeness, but it was quickly made clear that he was not going to be there.
This is a very common complaint found in other online reviews and forums. Many attendees sign up specifically because they admire his work on Shark Tank, only to be disappointed. The Securities and Exchange Commission (SEC) even issued a warning in February 2024, reminding consumers that a celebrity endorsement doesn’t mean an investment is legitimate or right for you.
Two speakers were introduced, and we were told they would break down the methods used by “thousands” to achieve business success. I won’t use their names here, as they were just doing their jobs, and they were very polished presenters for the material they were given.
For Real (Estate)?
The first speaker was a charismatic millionaire from Orange County, CA, with a deep background in real estate. He was a good speaker, engaging and funny. But the positive aspects of his presentation ended there.
He immediately launched into a pitch about the importance of investing in real estate. This was confusing. If you’ve read Robert’s book, which shares the event’s name, you know that real estate is not his core focus. So why was it the centerpiece of this event?
For an hour and fifteen minutes, we were subjected to a sales pitch. The message was simple: join our team, and we will help you get rich. This is a classic “guru trap” model described by established platforms like BiggerPockets, where a free seminar’s real purpose is to upsell a costly boot camp or coaching program. To get access to their supposed tools and resources, we were told to attend another event, discounted from $4,000 to around $1,200 if we signed up right away.
A 2019 FTC investigation into a similar real estate seminar scheme found that more than 95 percent of consumers who attended paid more to the company than they ever earned from subsequent real estate deals.
Crucially, the speaker never provided any verifiable data on the average earnings of people who joined their team. For business owners, the return on investment is everything. The absence of success metrics was a massive red flag. It either suggests they don’t track the data or the results are not impressive enough to share.
During a short break, I spoke with the presenter and mentioned the similarities to Grant Cardone’s real estate programs. He confirmed he was part of Cardone Capital. This connection is interesting because it suggests a larger network of individuals promoting a specific model of real estate investment, rather than Robert Herjavec’s unique “Will to Win Method.”
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It felt less like an educational event and more like a recruitment session for their own investment machine. The other business owners in the room felt the same way, and a few even left after the first speaker finished. It was a clear bait-and-switch.
Grow Your Business FAST — Through FBA?
The second speaker claimed he would share secrets on using social media and marketing to fast-track business growth. Finally, I thought, something actionable. I was wrong again.
After a few basic slides on social media usage, he pivoted. He asked if we wanted to make a ton of money from home with almost no work. This led to yet another sales pitch, this time for a program centered around Fulfillment by Amazon (FBA).
He described it as simple retail arbitrage: buying other people’s products and reselling them on platforms like Amazon for a profit. For another hour, we were walked through a funnel explaining how “simple” it was to use FBA to get rich. The catch? You guessed it. To learn how, you had to attend their “entrepreneur workshop” next week for a couple of thousand dollars.
But there was a special offer! If we signed up for the real estate workshop, we could get the FBA workshop for only $1,000. It was a relentless upsell.
The Reality of Amazon FBA
While FBA is a legitimate business model, it’s far from the “no work” dream they sold. Success requires significant effort and capital.
- Profitability Takes Time: According to 2026 data, while about 64% of Amazon sellers become profitable, it often takes them up to a full year to get there. It is not an overnight success story.
- Significant Competition: By 2025, there were approximately 9.7 million sellers registered on Amazon, with over 2.5 million being active. Standing out requires deep product research and marketing skill.
- Complex Fees: Profit margins can be thin. A 2026 analysis noted that sellers must carefully manage FBA fees, storage fees, and new inbound placement costs to maintain a healthy margin, which is often between 11-25% for many sellers.
The presentation completely ignored these realities, instead focusing on a get-rich-quick fantasy. This whole event was adding zero value and was designed purely to get you to spend money.
The Will to Win Method Event Was a Waste of Time
The entire event lasted nearly three hours. For me, that’s three hours I could have spent working with my actual clients to grow their businesses and my own.
The Will to Win Method event was nothing but a sales funnel. I understand that free events need to have an “ask.” However, a reputable business provides value first to build trust. This event provided no value at all. I did not learn a single actionable thing.
Because I was participating and answering questions, many attendees asked for my opinion on signing up. I told them I couldn’t decide for them, but I would not be spending a dime on these workshops, and it had nothing to do with the cost.
I hope you can appreciate this review. I focus on providing free value through my content. A few times a year, I might mention my published books, which sell for under $10. I’m not asking for thousands. I believe in giving first, so you know that any product I sell is packed with even more value. That’s how you build a real business.
I cannot tell you whether you should go to a Will to Win Method event. But I want you to be fully aware that it is not what the marketing portrays. You will be sold to, hard. Many other reviews out there mirror my experience, and I wish I had seen them before I wasted my time.
Frankly, I lost a lot of respect for Robert Herjavec. It’s one thing for unknown gurus to use these tactics, but for a respected figure from Shark Tank to attach his name to a classic bait-and-switch operation is incredibly disappointing.
Looking for some follow up reading that will bring you a ton of value without costing you a penny? I have a bunch of content below that can help you as a business owner and entrepreneur.
- Leadership Advice From the World’s Most Successful Entrepreneurs
- Can You Learn to Become an Entrepreneur?
- Entrepreneurs Share Their Best Business Tips
- Preventing Entrepreneurial Burn Out
- Transitioning from Employee to Entrepreneur
- 5 Tips to get Unstuck & Start Your Business Today
- What Brand Colors Can Reveal About Your Business
- Common Business Risks and How to Minimize Them
- 10 Habits to Grow Successful Small Businesses
- How to Price Your Business Services
- 15 Low-Cost Business Ideas You Can Start for Under $100
- Beware of These Mistakes in Picking a Good Location for Your Business
- Turn Your Side Business Into a Full-Time Reality with These Steps
- Is It Possible to Start a Side Business While Working 9 to 5?
FAQs About the Will to Win Method Event
Is Robert Herjavec at the Will to Win Method events?
Based on my experience and numerous other online reviews, Robert Herjavec is typically not present at these free events, even though his name and image are used heavily in all marketing materials to attract attendees.
Are the Will to Win Method events really free?
Attending the introductory event is free. However, the entire purpose of the event is to act as a sales funnel to sell expensive multi-day workshops and coaching programs, often costing thousands of dollars.
What is taught at the Will to Win Method event?
The event does not teach the business philosophies from Robert Herjavec’s book. Instead, the presentations I saw focused on upselling courses in real estate investing and starting an Amazon FBA business.
Is the Will to Win Method a scam?
While “scam” can be a subjective term, the event uses a “bait-and-switch” model that the FTC has repeatedly warned consumers about. It advertises business education from a celebrity entrepreneur but delivers a high-pressure sales pitch for unrelated, high-cost training programs with no verifiable proof of success.
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