Why Bodybuilding Print Magazines Are Dead
I remember the days when I would wait impatiently for my magazine subscriptions to show up in the mail. It was similar to a kid on Christmas morning waiting to open presents and his parents were taking too long to get ready and come downstairs. I had subscriptions to Men’s Health, Men’s Fitness, FLEX, Muscular Development, and Muscle & Fitness. Every free second I had was spent reading one of the magazines I got in the mail. Then the whole cycle would repeat itself the following month. I simply couldn’t get my hands on enough fitness and bodybuilding magazines. Then, just like the dinosaurs, they’re all but extinct and just about all bodybuilding print magazines are dead.
Look at the magazines that are still in existence today. They are basically a brochure full of ads and no content. Why? Well, let’s discuss some of the many reasons why print magazines are dead.
1. Fish where the fish are
For starters, print magazines are dead because bookstores are dead. We had bookstores all over the place years ago. There would be a few in local malls, you’d have places like Borders and Barnes & Noble. Then they all slowly started closing. Barnes & Noble is the only remaining bookstore in the area of Pennsylvania that I live. People aren’t going into bookstores anymore – they’re shopping online.
With fewer people purchasing books and magazines, the locations that once purchased the issues, either stopped or went out of business. With fewer people buying magazines, print media companies couldn’t make enough money to keep their doors open and continue producing print magazines (which isn’t cheap by any means). Some ended up going to online digital subscriptions only, but even that has slowed down tremendously.
2. Not enough time to sit and read cover to cover
Maybe it’s just me, but with each passing year, I swear we get busier (or some people get lazier). No one “has time” to sit down and read a full magazine. We work long hours, we fit in our workouts, and with whatever free time we have left over we tend to spend it with our families. Heck, even local newspapers are going digital because people aren’t purchasing print issues anymore. You rarely see newspaper kiosks where you drop in your coins, open up the front and grab a paper. That’s saying something when people don’t want to sit down and read a newspaper that talks about things going on in their local area as well as around the world. The fact of the matter is that print magazines are dead and I don’t think they’ll ever come back.
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