Facebook Begins Instagram Censorship That Targets Influencers

Not too long ago, I wrote an article about Facebook censorship when it came to the health and fitness realm. It appeared as if Zuckerberg thought that transformation images, photos of rock-hard abs, and tight glutes were intimidating and could make his users on the Facebook platform feel bad about themselves. I’m not here to debate his stance, but I’m sure you know how I feel about the topic. But now, Zuckerberg is taking things one step further by rolling out new Instagram censorship (well, kind of).

Instagram Censorship for Fitness Influencers

When you think of fitness influencers and social media influencers in general, a large portion of them are very attractive men and women. Hard to dispute that, right? Now, I’m going to stay in my lane here and only touch on the fitness influencer side of the equation of this censorship as I see the most Instagram censorship taking place in this particular area.

The platform stated that they are going to start reducing eyeballs on certain types of content (images) that are sexually suggestive — even if there is no nudity involved. Let’s think about all of the female fitness influencers out there on Instagram. What are they generally wearing? Next to nothing, correct? Well, they’re now going to get hammered with this new Instagram censorship. These influencers know what they’re doing. Women know that if they wear a sexy top or bra and panties in a photo their engagement is going to go up. But when you think about it, it’s no different than any soccer mom out there posting an image of herself laying on the beach — regardless if she’s an influencer or not. She’s still probably posing for the camera and showing the same amount of skin as the fitness influencers out there posting even if it’s a classy photo that includes her family.

Fitness influencers can expect to get fewer views on their images where they are flaunting their physique with this new community guideline (or should I say, community guideline that was never enforced to begin with). I can’t help but scratch my head with the whole Instagram censorship move. I fully understand that society today is full of a bunch of snowflakes who think it’s ok to be overweight and feel somewhat inferior to their healthy and in shape counterparts. But we’re now going to have Instagram censorship on people who want to show off their hard work? Meaning, these types of images are going to be harder to find on the Explorer page of the Instagram platform.



This move is going to hurt how many followers such accounts can gain as well as their overall engagement and likes on posts. Now, we can’t truly complain being that the platform is FREE and we’re simply playing in their sandbox and need to abide by their rules and guidelines. But things seem to be directed more at “body image” than anything else.


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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.