CPG Brands Are Ripping You Off: Find Out How!
Did you ever think for one second that the CPG products that you are purchasing are actually ripping you off without telling you? I know, hard to believe someone would be trying to screw you (sarcasm). However, it’s true. CPG brands are ripping you off!
Take a look at normal products that you purchase every week from the grocery store — cereal, peanut butter, etc. If you’ve been paying attention, you’ll notice that the cost of goods has not gone up. After all, if your favorite cereal brand said they were increasing the price, you’d probably get your signs, lace up your shoes, and start protesting. So, they went behind your back and made a few changes to save their costs. Let me share with you some examples.
Examples of how CPG brands are ripping you off:
- Cereal: When strolling up and down the cereal aisle, nothing looks any different to the naked eye. All the boxes appear to be the same size. So, CPG brands are ripping you off? Where? Grab your favorite box of cereal. Looks the same from the front, right? Turn it to the side. Aaaaaaaaah! Without you even knowing it, cereal brands reduced their cost while keeping yours the same by giving you less cereal for the same price. Those boxes got thinner! Pretty shady, right?
- Peanut Butter: Again, CPG brands are ripping you off. Those peanut butter jars you purchase used to be flat on the bottom. Grab the peanut butter you have at home and flip it upside down. What do you notice? The jar at the bottom (underneath) is now dimpled in. Once again, giving you less product for the same price.
Personally, I’m not a fan of these types of practices and feel that CPG companies should be honest and upfront with their consumer in what they are changing with their product. Rather than being honest and saying the cost of doing business has increased so they need to increase the cost of the product, they want to be deceptive and hope that you are too dumb to notice any changes to the product packaging. After all, once you start buying a product, do you look at the label and at the net weight each time you buy it? Probably not.
This article was for the sole purpose of making you aware of some deceptive changes going on and that CPG brands are ripping you off. Do with this as you wish, but the fact is, your dollar is no longer worth a dollar anymore when purchasing certain products from the grocery store.
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