$500,000 Rob Kardashian Weight Loss Bribe

There is no mistake with the title and it is certainly not click-bait. Rob Kardashian was bribed by his own mother, Kris Jenner, $500,000 for every 10 pounds of weight he loses. She is challenging him to lose 50 pounds in total, with a payout of $2.5M upon completion. But wait, there is more! HealthyWage, a purveyor of financially-induced diet contests, has tossed their hat in the ring (probably for the publicity) and offered Rob Kardashian an additional $50,000 if he hits the 50-pound weight loss goal. They even started a #HelpRobGetHealthy movement where people can give him encouragement during his journey. Will this weight loss bribe work? Here is my take.

*Note: I was emailed this information from a reporter who wanted me to share the details, only my take on this “movement” is not exactly what she probably had in mind when she sent it.

Who is Rob Kardashian?

I’m not saying you should know who Rob Kardashian is, but you probably know his most popular sister, Kim Kardashian.

Rob is a member of the Kardashian family, a well-known American family that gained fame through reality television and various business ventures. He was born on March 17, 1987, in Los Angeles, California, USA. Rob Kardashian is the son of Robert Kardashian (a lawyer known for his involvement in the O.J. Simpson trial) and Kris Jenner. He is also the younger brother of Kourtney, Kim, and Khloé Kardashian, as well as the half-brother of Kendall and Kylie Jenner.

Rob Kardashian initially gained some fame through appearances on the reality TV show “Keeping Up with the Kardashians,” which documented the lives of the Kardashian-Jenner family. However, he was not as extensively involved in the public eye as his sisters. He faced personal struggles and battles with weight gain and mental health issues, which led him to become less visible in the media for a period.

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While his sisters pursued various business ventures and became public figures, Rob Kardashian has been less active in the public eye and has not been as involved in the family’s reality TV and business ventures. He has occasionally made appearances on the family’s reality shows and has also dabbled in business, including launching his own sock line called “Arthur George.”

Money Doesn’t Buy You Health

Right off the bat, I think this is a stupid idea. $2.5M to lose 50 pounds? It pains me that someone would have that kind of money to toss around as a bribe. With that being said, money absolutely does not buy you health and bribing someone to do something YOU want them to do in the end never works. Doing something for extrinsic reasons generally never pans out the way people hoped.

Don’t get me wrong, I hope Rob Kardashian makes some changes and loses the weight and keeps it off, but why all of a sudden now when money is involved would he be interested in losing weight? Oh yeah, because who wouldn’t want $2.5M? But really, his behaviors and lifestyle won’t change long-term from this weight loss bribe. I see this as a little challenge for him to make some money (as if he really needs it) and be on his merry way.

When people aren’t engaging in activities that promote weight loss for themselves, they won’t adhere to them. That’s like going to the doctor and him telling you that you need to start exercising and paying more attention to your nutrition. “Yeah doc, I’ll get right on that” is a common thought by many. It’s in one ear and out the other because the individual doesn’t truly want to exercise or watch their nutrition, nor are they really even interested in losing weight. They have in a sense accepted the obesity. It’s easier to eat what you want and lounge around than it is to pay attention to what you’re eating and actually get up, get moving, and exercise.

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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.