Consumer Surveys: If You Aren’t Asking, You’re Going to Lose
What are people saying about your brand? Does your brand cater to their needs? What demographic is actually buying your products and using them and more importantly, WHY are they using them? If you are a supplement brand and you aren’t using consumer surveys whether it be online or at the retail level to gain insight, you’re going to lose.
Consumer Surveys Provide Important Insight
While I’m not saying a brand can’t make it without using consumer surveys, it will simply in the long-run prevent them from making costly mistakes that use up resources when all they would have needed to do was ask their consumer for their thoughts.
Having some sort of consumer surveys periodically put out there to gain valuable information and insight will go a long way for a supplement brand. Far too many brands THINK they know what their customers want but they ultimately have no idea – they’re just guessing. By putting your finger on the pulse and getting out to interact with consumers in retail locations or through consumer surveys is the best way to position yourself to win.
The whole point of coming out with a new product or new flavor extension is to cater to your core consumer, right? I mean, if your core consumers want vanilla and chocolate because those are the staples, the last thing you would want to do is launch a new product and have it in a bubble gum flavor. It just doesn’t make any sense.
Likewise, your consumer’s behaviors can and will change over time. Doing the same thing and expecting a different result is the definition of insanity. And you’d be insane to think that a product you put out today will be purchased in the same volume 10 years later. While I guess it could, it’s highly unlikely.
How to Properly Implement Consumer Surveys
Honestly, it’s ridiculously easy. If your brand has a website, which it should, all you need to do is use software from someone like Survey Monkey and place the consumer surveys right there on your website. Assuming you get good traffic to your site, you have the ability to gain a ton of insight into the behaviors of your consumers to confirm if they have changed and how you need to change as a brand, who your core demographic is, what products are they using and like, and what products would they like to see if you were to come out with something new.
Likewise, you should be collecting emails and have an email list full of consumers and prospects that you could attach the survey link to an email and blast it out to everyone on your list. This method is extremely easy and ensures you get eyeballs on the survey opportunity (assuming they open the email you sent).
Getting this feedback can be the first step in growing your business. If you know you can solve a problem by coming to market with a product that fits the needs and solves the problems your core consumer has, you can almost ensure it will gain traction nearly immediately upon launch. There are obviously always outliers with anything and nothing is guaranteed but rather than launching something blindly you’d have an idea if what you are about to launch is something consumers would use and be excited for.
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