A CBD Beverage Collaboration Between Kill Cliff and Joe Rogan?

Kill Cliff is a brand that needs no introduction. Now, Joe Rogan, on the other hand… just kidding. This is probably one of the coolest things I’ve seen from a collaboration standpoint other than the things Ghost Lifestyle is doing with their unique flavor partnerships. Kill Cliff has been selling a CBD beverage for a little while now, but with the man, himself, Joe Rogan putting his hand in the cookie jar, you know there’s going to be something special happening.

Joe Rogan is no stranger to CBD (cannabidiol) or even marijuana, for that matter. But the fact that Joe Rogan has teamed up with Kill Cliff for their CBD beverage just makes sense. While the CBD beverage collaboration is supposed to be for a limited time, I can only assume that they will make this a regular flavor in their portfolio once sales explode.

A Unique CBD Beverage Called “Flaming Joe”

In case you’ve been living under a rock, CBD is a hot product these days, and for good reason — it’s been helping many people through the many benefits it can provide. Will CBD stay as an over-the-counter product, or will Big Pharma come in and try to hold it hostage? That is yet to be seen, but I think it’s a fair assumption that they are pushing hard to get it regulated to the point where they are the only ones able to distribute it and further build a stronghold on the US population. That being said, I said years ago that CBD beverages were going to be the next big craze and it appears that I was right!

The Kill Cliff CBD beverage utilizes 25mg of CBD (broad-spectrum hemp with 0% THC), caffeine, B vitamins, electrolytes, is sugar-free (you’re getting 13g of Erythritol), contains 15g of carbohydrates, is keto-friendly, and contains only 20 calories per can. This is much different from the other Kill Cliff beverages.

Overall, that’s a “killer” profile (see what I did there?). While there are already four flavors in their portfolio, Flaming Joe (spicy pineapple) is their fifth. What exactly does “Flaming Joe” taste like? From what I have read (since I haven’t tried the product), it is a combination of pineapple and some heat from jalapeño.

Here’s the downside – it’s crazy expensive (in my opinion). I’m talking dang near $6 per can. A case of 12 cans will run you $69 on the Kill Cliff website. That’s a tough pill to swallow for most. At that price point, it may make sense for people to simply purchase a CBD product and then drink an energy drink along with it after you take your CBD dose. In the end, you’d still be way under the $6 price tag per serving.

Also, while there’s 25mg of CBD in this CBD beverage, that might not do much for some people. For instance, I need WAY MORE than 25mg of CBD to feel anything or notice any changes. I like using CBD (probably like most people) to help me reduce my stress level and relax. We all live crazy busy lives, and there is a definite need for us to slow things down and lower our cortisol levels by better managing stress.

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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.