monster reign

Can Monster Reign Steal Market Share from VPX Bang?

When it comes to the performance energy RTD category, VPX Bang seems to have secured a huge market share with really no other competition out there. They created somewhat of a cult following that has sent sales skyrocketing. That’s not to say VPX Bang through all the success hasn’t had a few punches thrown at it for some of its health claims. With that being said, I don’t see the lawsuits or rulings changing a thing in terms of the growth and sales of VPX Bang. That being said, Monster is entering their space with what they consider to be the new king of the category with their Monster Reign performance energy beverage.

Monster Reign Looking for the Crown

I’m going to give it to VPX Bang when it comes to the flavors available. I’ve tried a few of them for the mere fact that I wanted to know what all the craze was about and they do taste great. Looking at the profile though, all I see is a stimulant-heavy but otherwise underdosed beverage. Their claim to fame is that this “performance energy drink” contains amino acids and creatine. Yet, what they put in the product will do next to nothing in the grand scheme of things.

Monster Reign, on the other hand, is said to contain the same amount of caffeine as VPX Bang (300mg), but have as much as five times the amount of amino acids and CoQ10. This could put the profile in a better position from a consumer standpoint for those looking to actually get efficacious dosages of those ingredients. The flavors being introduced of Monster Reign will be Peach Fizz, Sour Apple, Carnival Candy, and Razzle Berry. Looking at some of the marketing material out there, it appears that two more flavors could also be in the mix (possibly down the road) with Melon Mania and a Lemon flavor of some sort. All of those, in my opinion, sound pretty dang good. But will they hold up against the flavor of similar VPX Bang flavors?

With the lawsuits between Monster and VPX (with Monster being the plaintiff), I can see the tables turning and Jack Owoc (the owner of VPX) flipping the script and going after Monster. Who will win all of the lawsuits at the end of the day? Who knows and quite frankly I really don’t care. Jack has a good legal team and enough money to make it worth his while to go after Monster.

Before we move onto more of the article, I wanted to tell you about my experience with Monster Reign and the flavors I tried:

  • Melon Mania – the flavor of this version of Monster Reign was pretty good. It did have the taste of melon and overall it was easy to go down.
  • Sour Apple – when I think of sour apple, I think about the Jolly Rancher flavor. Surprisingly, the Monster Reign Sour Apple was very close to the Jolly Rancher flavor but with a slight aftertaste, in my opinion.
  • Carnival Candy – this flavor I knew was going up against a strong competitor in VPX Bang and I’m going to give the cotton candy flavor to Bang in this instance. That’s not to say that Monster Reign Carnival Candy isn’t good, but VPX Bang is better. But Carnival Candy was one of my favorite flavors of Reign.
  • Peach Fizz – another good flavor, in my opinion. I would definitely grab this flavor again and would have it in my top two.

Overall, Monster Reign flavors do not stack up against VPX Bang.  Bang is still the leader from a taste standpoint even though I don’t feel much of anything from VPX Bang. That being said, I felt a little bit of energy from Monster Reign, but it doesn’t come anywhere close to some of the other energy products on the market or even pre-workout powders. If I had to choose one over the other, I’d probably still go with Bang based on taste and I can actually find VPX Bang cheaper than I can find Monster Reign (right now at least).

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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.