built to last - jim collins

Enduring & Outlasting: “Built to Last” Book Review

When it comes to business books, “Built to Last” by Jim Collins stands as a cornerstone work that explores the enduring success of visionary companies. Collaborating with co-author Jerry I. Porras, Collins delves into a comprehensive study of companies that have sustained excellence over the long term.

I hope you enjoy this book review of “Built to Last” by Jim Collins. Let’s delve into the key insights and takeaways from this insightful guide to building organizations that stand the test of time.

If you would like to get your hands on the book, click here to read it.

1. The Core Ideology: Beyond Profit and Strategy

At the heart of “Built to Last” is the concept of the Core Ideology—the amalgamation of a company’s Core Values and Core Purpose. Collins argues that visionary companies are guided by a set of enduring principles that transcend mere profit-making or strategic goals. The Core Ideology serves as the foundational philosophy that shapes the company’s identity and actions.

The book emphasizes that Core Values are not to be confused with cultural attributes that change with the times. Instead, they are timeless principles that define the company’s character. The Core Purpose, on the other hand, is the organization’s reason for existence beyond just making money. Together, the Core Ideology becomes the unwavering compass that guides decision-making and actions throughout the company’s lifespan.

Using one of my companies as an example, Weik Fitness was built around the core value of helping others. While money is great, there isn’t much money in writing content. It’s the value brought from the content that matters to us. We want to make people healthier, fitter, and stronger in all aspects of their lives.

2. The BHAG: Bold, Audacious Goals

Collins introduces the concept of BHAG—Big, Hairy, Audacious Goals—as a key component of visionary companies. BHAGs are long-term, audacious objectives that go beyond the incremental and mundane. These goals inspire and motivate the entire organization, serving as a unifying force that propels the company forward.

The book illustrates the power of BHAGs through case studies of companies that set and achieved ambitious goals. BHAGs, according to Collins, create a sense of purpose and challenge individuals within the organization to push beyond their limits, fostering innovation and perseverance.

3. Cult-Like Cultures: Aligning Behaviors with Ideals

“Built to Last” explores the concept of cult-like cultures within visionary companies—cultures that are not about blind obedience but about aligning behaviors with the company’s Core Ideology. According to Jim Collins, these cultures are characterized by a shared commitment to the company’s values and purpose, creating a sense of belonging and pride among employees.

Collins emphasizes that visionary companies foster cultures that are consistent with their Core Ideology. These cultures become self-sustaining as employees internalize the company’s values and actively contribute to the organization’s success. The alignment of behaviors with ideals ensures a cohesive and enduring corporate culture.

4. Clock Building, Not Time Telling: Leadership Beyond Individuals

“Built to Last” introduces the metaphor of “Clock Building, Not Time Telling” to describe the leadership approach of visionary companies. Rather than relying on a single charismatic leader, these companies focus on building a system and culture that transcends individual leadership. Clock builders create organizations that can endure beyond the tenure of any single leader.

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Jim Collins argues that visionary companies invest in developing leaders at all levels, ensuring a pipeline of capable individuals who can contribute to the company’s success. This approach not only provides continuity but also fosters a culture of leadership development that extends throughout the organization.

5. The Tyranny of the OR and the Genius of the AND: Embracing Paradoxes

“Built to Last” challenges the notion of choosing between seemingly conflicting ideas, introducing the concept of the Tyranny of the OR and the Genius of the AND. The Tyranny of the OR represents the idea that companies often feel compelled to choose between two seemingly opposing strategies or qualities. In contrast, the Genius of the AND suggests that visionary companies find ways to embrace both sides of a paradox.

Jim Collins argues that successful companies don’t succumb to the trade-offs imposed by the Tyranny of the OR. Instead, they find creative solutions that allow them to pursue seemingly contradictory strategies simultaneously. This ability to navigate paradoxes contributes to the resilience and adaptability of visionary organizations.

Conclusion: Navigating the Journey to Endurance

“Built to Last” by Jim Collins is not just a historical analysis of successful companies; it’s a guide to building organizations that stand the test of time. Through the exploration of the Core Ideology, BHAGs, cult-like cultures, clock building, and the genius of the AND, Collins provides readers with a blueprint for creating enduring excellence.

In conclusion, “Built to Last” challenges organizations to think beyond immediate profits and short-term strategies. Collins’ research-based insights offer a valuable framework for leaders and teams aspiring to build organizations that endure and leave a lasting legacy. Through the principles outlined in the book, readers are invited to embark on a transformative journey, redefining what it means to build a company that withstands the challenges of a dynamic business landscape.

Click here to get “Built to Last” by Jim Collins.

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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.