5 Things You Need to Know About the Fitness Industry

We see it every day… Men and women in the fitness industry posting selfies on all their social media platforms, hash-tagging just about every word in their vocabulary. Some might call these individuals “narcissists.” Well, I hate to say it but you’d be right. Recent studies are now showing that those who religiously take selfies are linked to narcissism and psychopathy. Who would have thought taking pictures of yourself would classify you as mentally ill? Now let’s not generalize that everyone who takes selfies is linked to these issues, but studies are showing an alarming amount to be the case. Who would have thought Kim Kardashian would be considered mentally ill? That’s total sarcasm, that chick fell off the wagon a long time ago. But in all seriousness, there are certain things you need to know about the fitness industry. Things aren’t always what they seem and there are more smoke and mirrors than anything these days. Check out the below for yourself so you aren’t duped into thinking you too can look like some of the individuals on magazine covers.

1.) Adobe physiques

This could possibly be the biggest scam in the fitness industry so it definitely belongs at the top of our list. Fitness models are being called out left and right these days for photoshopping their images before posting on social media. The same thing holds true for just about every individual on the cover of magazines as well as those found inside for the most part. They want to make you think that their physiques are flawless. It’s common practice these days and not all of the blame should be put on models, some of it needs to be shared with the photographers. After all, it’s the photographers that are editing the photos that they take.

Individuals, however, are still snapping selfies, loading the images onto their laptops and ultimately creating “art” through photo editing software. Females are slimming their waists and legs, increasing their bust, and blowing out their butt to make it nice and round (when they should really be squatting!). On the flip side, men are making their abs more defined, adding size to their arms, shoulders, and chest, and finally touching up their legs to look bigger and more muscular (because no one likes to train legs heavy these days).



So if you’re a beginning or even an intermediate lifter, don’t get frustrated when you spend months, even years in the gym and never look like the images in magazines. Most of them are unrealistic. Don’t get me wrong, the majority of those individuals are indeed in amazing physical condition, it’s just not 100% accurate what the photos show after they have been touched up. So don’t be fooled by the Adobe gains in the fitness industry.


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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.