Sponsored Athletes: Are They Worth It?

It seems to be pretty common these days that supplement companies around the globe bring on athletes to help push their products—they call them “sponsored athletes”. Most of the time they use athletes from their industry, such as the fitness/bodybuilding industry. But they also try to get household names from the NFL, NBA, MLB, PGA, heck even Nascar. The athletes get paid good money for pretty much doing nothing other than smiling for a picture next to a product or brand name. But with all the money invested, will a brand honestly ever see a return? A simple answer is no, and here’s why.

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