The Rebound Effect and Excuses from Competitors Who Gave Up

I recently came across an article that talked about a bikini competitor who went from fab to flab. Her reasoning? Balance. I literally had both of my hands on the monitor and was about ready to heave my screen across my office until I realized I needed it to write this feature. This girls reasoning has nothing to do with “balance” and everything to do with someone who simply doesn’t have the willpower to put the fork down and choose healthy, nutritious foods, over junk. It’s the rebound effect. “Balance” doesn’t simply give you the excuse to eat whatever you want, whenever you want. She’s a quitter—plain and simple.

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