Sponsored Athletes: Are They Worth It?
It seems to be pretty common these days that supplement companies around the globe bring on sponsored athletes to help push their products. Most of the time they use athletes from their industry, such as the fitness/bodybuilding industry. But they also try to get household names from the NFL, NBA, MLB, PGA, heck even Nascar. The athletes get paid good money for pretty much doing nothing other than smiling for a picture next to a product or brand name. But with all the money invested, will a brand honestly ever see a return? A simple answer is no, and here’s why.
Does anyone actually believe sponsored athletes use the product?
I think back in the day people were more naïve to think that sponsored athletes really use the products they “represent.” Or that their success was all due to a certain product or brand that they stand behind. The bottom line is, no one became Mr. Olympia because of a supplement company—you actually didn’t really believe they did, right? Or that an NFL linebacker became a stud just because they used a certain line of products? Nope, never happened and never will. Think Tiger Woods became a better golfer because he had a supplement company on his bag? Nope, in fact, he was terrible the entire time he was being paid to put that logo on his bag (which he never got fully paid by the company anyway).
Many sponsored athletes don’t even use the products of the brand they are sponsored by. Sure, some will use protein powder, BCAAs, pre-workouts, maybe even some creatine or a fat burner just to throw it in the mix, but no competitor is relying on the products that brand puts out to get them in shape or give them a competitive edge. Let’s be real here. They are using anabolics and other drugs to achieve their physique. So let’s just call a spade a spade and cut out the BS.
So why would a competitor get behind a product or brand if they have zero interest in really using the products or representing the brand? Money! They aren’t stupid (well, at least some aren’t). These athletes know that if they are elite and winning shows, they can get a deal with a supplement company to push their products to their followers.
Click here to continue reading…
*Disclosure: This article may contain affiliate links or ads, which means we earn a small commission at no extra cost to you if you make a purchase through these links. These commissions help support the operation and maintenance of our website, allowing us to continue producing free valuable content. Your support is genuinely appreciated, whether you choose to use our links or not. Thank you for being a part of our community and enjoying our content.
PLEASE CONSIDER SHARING THIS ON YOUR SOCIAL MEDIA TO HELP OTHERS LEARN MORE ABOUT THIS TOPIC. SIMPLY CLICK BELOW!
