Are the Days of Sponsored Athletes Gone for Good?

Think about all the sponsored athletes we have seen over the years. Don’t just look at our (fitness) industry, but look at athletics and other industries as well. You see celebrities smiling next to products or brands, athletes touting this or that product is the best thing on the market, and consumers rushing to the store to pick up the product being pushed by their idols. While this can be great for business, it shows just how dumb society is getting. Endorsements were huge several years back, no now one is buying into the thought that someone who is being PAID to stand with a company is actually being truthful with how they feel about the brand and/or product.

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