sports foods

Sports Foods: The Future of the Supplement Market?

It’s interesting to watch trends shift back and forth and take on a new “craze.” In recent findings, it is said that there will be a shift from consumers using sports drinks and will instead be reaching for a sports food item. For years sports drinks have been a huge piece of the market with athletes reaching for their favorite protein shake or energy/recovery beverage to help them perform better in competition or while in the gym training. Now it seems that there’s a shift in the market due to more of the population getting active, joining fitness centers, and becoming more conscious and involved in their health and nutrition with sports foods.

Macro/Micronutrients

While the bulk of the population is focusing on choosing more natural and organic foods, there is still a huge market for sports nutrition products to aid in macro and micronutrients that an individual might be deficient in due to not getting enough in their diet. Sure, a simple fix would be a multivitamin/mineral product but surprisingly enough, very few people actually adhere to taking a daily multivitamin/mineral product either by choice or because they forget to take the pill(s). Here is where sports foods can come into play.

The Supplement Industry Is on the Rise with Sports Foods

With more and more consumers coming out of the woodwork to utilize sports nutrition products and sports foods, it has driven the demand through the roof. P&S Market Research ran a report that is showing the largest growth between 2015-2020 will be from sports food like a gelatin supplement with an increase of 9.7%. This will outperform the global sports nutrition market by 1.4% during the same time period.

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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.