Behind The Scenes at SHOT Show: Where Trends Take Aim

Gun enthusiasts and industry professionals often find themselves eagerly anticipating the latest trends and innovations in firearms, yet they might struggle to catch a glimpse of where these new directions are first set into motion. That’s where SHOT Show enters the scene.

Many people are looking for that exclusive insider’s perspective—the heartbeat of the shooting world—where cutting-edge designs and state-of-the-art technologies make their debut. Ah, but there’s one event that stands out as the trendsetter’s paradise each year: The SHOT Show.

While I won’t be able to make it to the show this year, I hope to have my feet planted on the expo floor next year. That being said, not being able to attend won’t stop me from being their hype man for this year’s SHOT Show event.

Did you know this show is not just an exhibition but a crucial hub for around 55,000 attendees who breathe life into the world of shooting sports? This article will peel back the curtain on this exclusive event and outdoor trade show to give you a sneak peek behind the scenes at SHOT Show 2024—the show in Las Vegas that industry insiders flock to every year. SHOT Show in Las Vegas is something you’ll never forget if given the opportunity to attend.

You’ll discover emerging trends before they hit your local gun shop, connect with insights from industry insiders, and get equipped with ideas that could redefine your own approach to shooting sports.

Stay tuned… it’s going to be a BLAST!

Side Note: If any vendor or manufacturer is looking to get some press out on a new innovation or product they have, feel free to hit me up and if the product is a good fit for our audience, we would love to showcase it on our website. We are always looking to write content that can help both the brand and the end-user.

Key Takeaways

  • The SHOT Show is a big event in Las Vegas where people from the shooting, hunting, and outdoor worlds see new guns and gear. About 55,000 folks go there every year to check out all the cool stuff.
  • At SHOT Show, you can learn by going to talks about how to use guns safely or find out what new laws might mean for gun owners. People also meet up after work hours at fun events.
  • This show has a tool called the SHOT Show tracker that helps visitors know where to go and what to do as well as getting show news. There’s also a list of all the companies showing their things so you can plan who you want to visit.
  • Expect to see brand-new products at SHOT Show—companies save their best items for this time. Safety with guns is very important, too; they talk a lot about it at the show.
  • Big talks happen at the show that tells us what might change in the gun world because of politics or laws. These changes could make buying some guns different soon.

What is SHOT Show 2024?

The SHOT Show is the largest trade show for the shooting, hunting, and outdoor industries. Held annually in Las Vegas, it features exhibits, networking events, and seminars for professionals involved in these fields by the National Shooting Sports Foundation (NSSF).

Largest trade show for shooting, hunting, and outdoor industries

SHOT Show stands out as the nation’s largest event for shooting, hunting, and outdoor trade. Picture miles of aisles filled with the latest guns, gear, and gadgets that make self-defense lovers’ hearts race.

It brings together all the big names industry (which, shockingly enough, Sig Sauer has decided to bow out from the event yet again) and showcases sleek new innovations under one massive roof at venues across Venetian Expo and Caesars Forum. Industry pros from over 100 countries come here to get a first look at cutting-edge products.

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This expo isn’t just about showing off cool stuff; it’s a key spot for buyers and sellers to meet, talk shop, and seal deals. Imagine walking through an endless sea of booths where each turn could lead to your next favorite piece of kit or an exclusive peek at what’s going to be big in tactical products or outdoor apparel.

With around 55,000 attendees mingling and learning from one another, the opportunities are huge—whether you’re there to exhibit or just soak up the scene.

Annual SHOT Show event

Every year, folks in the shooting sports and outdoor industries mark their calendars for SHOT Show. It’s a big deal—the nation’s largest professional event of its kind! Held in Las Vegas, this is where all the latest gear and gadgets are unveiled.

Imagine rows upon rows filled with cutting-edge firearms, optics, equipment—you name it. And it’s not just about looking at things; there’s a whole lot of talking shop and making deals happen.

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SHOT Show’s annual gathering is your exclusive ticket to see what’s hot in hunting and outdoor trades before anyone else does in the U.S. With around 55,000 people heading to Las Vegas for this event, you can bet that every significant player involved with the shooting sports in the industry will be there.

From showing off new products to learning from seminars—SHOT Show packs it all into an exciting week dubbed “SHOT Week.” Remember one thing, though: it’s only open to industry pros, potentially like you, who live for self-defense and firearms. While it’s a trade show for all professionals in the industry (firearms trainers, manufacturers, professionals involved with the shooting sports, etc.), many media outlets can grab a media pass to get into the largest and most comprehensive trade show for shooting and hunting. 

Includes exhibits, networking events, and seminars

The SHOT Show is a big deal for folks who love guns and the outdoors. It’s a place where you can see all the new stuff, meet people, and learn a lot.

·      Exhibits are everywhere at SHOT Show. You’ll see booths with all kinds of guns, gear, and gadgets. Companies show off their latest products here.

·      New trends pop up at these exhibits. Expect to see cool equipment and tactical tech for shooting and safety items that everyone will talk about.

·      Seminars teach you things. SHOT Show also has seminars that cover how to use new equipment or discuss laws that affect gun owners.

·      Experts share tips in these classes. You might learn ways to shoot better or stay safe while hunting.

·      Networking events help you meet others. You can talk with makers of your favorite gear or other people who like shooting as much as you do.

·      After hours, there’s still fun at “SHOT After Dark.” People hang out and chat more informally here. It’s a good chance to make new friends in the industry.

·      The Supplier Showcase is a special spot for businesses that make parts and supplies. If you build or fix guns, this place is full of helpful stuff.

Behind the Scenes at SHOT Show

Behind the Scenes at SHOT Show offers a unique look into the inner workings of this major industry event, including the SHOT Show tracker, supplier showcase directory, floor tour and exhibit, after-hours networking events, insider tips, and opportunities.

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Attendees can gain valuable insights and behind-the-scenes access to all that SHOT Show has to offer.

1. SHOT Show tracker

The SHOT Show tracker is your insider guide to navigating the expansive event. With around 55,000 attendees and countless exhibitors, it can be overwhelming to know where to go and what’s happening.

The tracker helps you plan your visit efficiently, ensuring you don’t miss out on key exhibits, seminars, or networking events. Whether it’s finding the latest firearm innovations or connecting with industry professionals, the SHOT Show tracker keeps you in the loop.

As a self-defense and firearms enthusiast, attending this prestigious trade show holds promise for exclusive access to cutting-edge products and technologies shaping the shooting sports landscape.

2. Supplier showcase directory

The Supplier Showcase Directory at the SHOT Show is where industry professionals can explore a comprehensive list of exhibitors and their products for hunting and shooting. This directory provides attendees with easy access to information about the various suppliers present at the event, showcasing a wide range of firearms, outdoor gear, and related products.

It’s an invaluable resource for discovering new innovations and connecting with potential business partners in the shooting sports and outdoor industries. With over 2,000 exhibitors participating each year, the Supplier Showcase Directory offers a diverse array of opportunities to explore cutting-edge technologies, network with key players in the field, and stay informed about the latest trends shaping the industry.

This directory features everything from firearms manufacturers to gear suppliers—providing a one-stop shop for all things related to shooting sports and outdoor activities. Attendees can easily navigate through different sections like hunting equipment, protective gear, tactical tools, and more—ensuring they have access to all essential details about each supplier’s offerings.

3. SHOT Show floor tour and exhibit

Get ready to explore the floor and exhibits at the SHOT Show. Here’s what you can expect:

1.    Navigate through an array of booths, showcasing the latest firearms, outdoor gear, and accessories from top industry manufacturers.

2.    Engage with knowledgeable representatives who are eager to discuss their products and share insights into new trends and innovations.

3.    Witness live demonstrations of cutting-edge equipment, allowing you to experience firsthand the performance and capabilities of various firearms and gear.

4.    Interact with industry professionals, including renowned experts and influencers in the shooting sports and outdoor industries.

5.    Discover exclusive previews of upcoming product releases, providing a sneak peek into the future of firearms technology and design.

6.    Participate in hands-on activities such as virtual shooting simulations or archery challenges, immersing yourself in the excitement of these outdoor pursuits.

7.    Immerse yourself in a vibrant atmosphere filled with like-minded individuals who share a passion for self-defense, hunting, and outdoor activities.

8.    Gain valuable knowledge about firearm safety practices, responsible gun ownership, and the importance of adhering to industry regulations and guidelines.

9.    Explore specialized sections dedicated to tactical gear, hunting equipment, and law enforcement tools, offering comprehensive insights into each facet of the industry.

10. Take advantage of networking opportunities to connect with potential business partners or simply bond with fellow enthusiasts over shared interests.

4. After-hours networking events

After a packed day at the SHOT Show, unwind and connect with industry insiders at the after-hours networking events. These gatherings offer a relaxed atmosphere to discuss the latest firearm innovations, share insights about outdoor gear, and build valuable connections in the self-defense and firearms community.

Relax and chat over your mutual love for shooting sports, hunting, and outdoor activities—these events provide an ideal opportunity to swap tips with like-minded professionals while staying updated on industry trends.

Don’t miss out on these exclusive chances to forge partnerships and gain insider knowledge!

5. SHOT Show insider tips and opportunities

Looking to get the most out of the SHOT Show? Here are some insider tips and opportunities to make the most of your experience:

1.    Plan Ahead: Research the exhibitors and create a schedule to visit the booths that interest you the most. Utilize the Supplier Showcase Directory to locate specific suppliers or products.

2.    Engage in Networking: Take advantage of after-hours networking events and industry happy hours to connect with professionals in the field. These events provide valuable opportunities for building relationships and exploring potential collaborations.

3.    Attend Seminars and Keynotes: Participate in industry discussions, keynotes, and educational sessions to stay updated on the latest trends, regulations, and innovations in the shooting and outdoor industries.

4.    Explore New Products: Keep an eye out for new products and innovations showcased by exhibitors. The SHOT Show is an excellent platform for discovering cutting-edge equipment, tactical gear, and firearm safety technologies.

5.    Stay Informed About Industry Trends: Engage with experts at the show to discuss how the current political climate may affect industry trends. Gain insights into market shifts, consumer preferences, and future developments in shooting sports and outdoor activities.

6.    Take Advantage of Exclusive Access: The event offers exclusive access to a wide range of products, technologies, and expertise that are not readily available elsewhere. Make sure you capitalize on this rare opportunity to gather valuable information.

Get ready to discover the latest products and innovations in the shooting, hunting, and outdoor industry. This year’s show will also focus on firearm safety, industry discussions, and keynotes addressing the impact of the current political climate.

1. New products and innovations

At the SHOT Show, you can expect to see the latest cutting-edge firearms and outdoor gear. From advanced firearm safety technology to state-of-the-art shooting accessories, the show is a treasure trove of innovation.

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Manufacturers use this platform to unveil their newest products, making it an exciting opportunity for industry professionals to stay ahead of the curve and witness firsthand the evolution of self-defense and outdoor equipment.

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The event brings together over 55,000 attendees eager to explore innovative products across various categories, such as firearms, ammunition, protective gear, and hunting equipment.

2. Focus on firearm safety

Firearm safety is a top priority at the SHOT Show. With around 55,000 attendees and new products showcased, it’s crucial to emphasize safety. The event promotes responsible handling and storage of firearms, aligning with the industry’s commitment to safe gun usage.

This focus ensures that professionals involved in shooting sports and self-defense enthusiasts can enjoy the innovations while prioritizing safety measures.

At the SHOT Show, firearm safety isn’t just a talking point; it’s ingrained in every aspect of the event. From demonstrations to discussions, this emphasis on safety resonates throughout the show floor, reflecting its importance within the firearms community.

3. Industry discussions and keynotes

At the SHOT Show, industry discussions and keynotes take center stage as experts and professionals come together to talk about current issues and future trends in the shooting, hunting, and outdoor industries.

These discussions delve into topics like firearm safety, product innovations, and the impact of the political climate on the industry. Keynotes from leaders in these fields provide valuable insights that shape the direction of these industries.

It’s a unique opportunity for attendees to gain firsthand knowledge and stay ahead of developments within their field.

4. Impact of current political climate on industry

The current political climate has a significant impact on the firearms and outdoor industry. Changes in regulations and policies can affect the availability of certain products and technologies.

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Additionally, debates and discussions around gun control and Second Amendment rights directly influence consumer attitudes toward firearms. It’s essential for industry professionals to stay informed about these developments as they shape market dynamics, product innovation, and consumer demand.

Furthermore, governmental decisions have the potential to influence trade relationships, import/export laws, and international markets for firearms and outdoor equipment. As policies shift or new legislation is proposed, it can lead to fluctuations in supply chains and manufacturing processes within the industry.

Will You Be Attending SHOT Show This Year?

In wrapping up, the 2024 SHOT Show provides a glimpse into future trends in the shooting and outdoor industries. The event’s behind-the-scenes insights and new product showcases offer valuable opportunities for industry professionals.

By staying informed about emerging trends, professionals can adapt and thrive in this dynamic field. Have you considered how these trends might influence your work or business? Remember, keeping abreast of industry developments is key to staying competitive and successful.

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So, embrace the chance to dive into new trends at events like SHOT Show! And if you want to skip the SHOT Show sickness that everyone seems to bring home, be sure to stock up on this item and attach it to your bag or pack while walking through the expo!

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FAQs

1. What is the SHOT Show?

SHOT Show is a huge trade show for professionals who work with shooting sports, hunting, and outdoor gear. It’s held every year in Las Vegas by the National Shooting Sports Foundation (NSSF).

2. When does the SHOT Show take place?

The next SHOT Show will happen from January 23-26, 2024. Each year, it attracts lots of people to see new things and learn about trends.

3. Can anyone go to the SHOT Show?

No, you can’t just walk in. The SHOT Show is for industry professionals only – people who make or sell gear for shooting, hunting, and law enforcement.

4. Is there more than just booths at the show?

Yes! There are special events like “Industry Day at the Range,” where people try out guns and gear outside before the show starts inside.

5. Has COVID-19 changed anything about how they run it?

Definitely! Now, there are safety rules everyone must follow at SHOT Show to stay healthy—like the recommendation of wearing masks and keeping clean hands.

6. Are there educational parts of the show, too?

Absolutely! They have something called “SHOT University,” where folks can learn new skills that help them do better in their jobs related to shooting or hunting businesses.


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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.