RXBar Nut Butter to Compete with Nuts n More Spreads
You’ve heard of RXBar (probably). But have you hear of RXBar Nut Butter?
Not sure what I’m talking about? Click here to check it out.
When someone says “protein-packed peanut butter,” your mind probably jumps to Nuts ‘n More. They stormed onto the scene and, for a long time, completely owned the space for delicious, high-protein nut butter spreads.
They built a loyal following with an ever-expanding lineup of creative flavors.
But now, a major player in the protein world, RXBar, has entered the arena with its own RXBar Nut Butter. The big question for anyone serious about their nutrition is, can this newcomer actually compete with the established champion?
This guide will break down the real differences in ingredients, nutrition, and taste to help you decide which jar deserves a spot in your pantry.
Disclaimer: This article is for informational purposes only and is not meant to treat or diagnose any condition. It is recommended that you speak with your doctor before starting any exercise program, changing your daily nutrition, or adding any supplements to your regimen.
Table of contents
Key Takeaways
- The Protein Difference: Nuts ‘n More uses whey protein isolate, a fast-digesting protein favored for post-workout recovery, while RXBar Nut Butter uses egg whites, aligning with their whole-food ingredient philosophy.
- Flavor & Texture Divide: Nuts ‘n More offers a massive variety of sweet, dessert-like flavors (over 15) with a smoother texture. RXBar focuses on a smaller, more classic lineup, and its use of dates can give it a distinct, slightly gritty texture.
- Ingredient Philosophy: RXBar is known for its “No B.S.” approach, using a very short list of simple ingredients like nuts, egg whites, and dates. Nuts ‘n More also promotes clean ingredients but includes additions like natural sweeteners (Xylitol) and flax to boost its nutritional profile.
- Market Position: Nuts ‘n More is a dominant player in the high-protein spread market, having gained early popularity after an appearance on Shark Tank. RXBar entered the market later, leveraging the brand recognition from its popular protein bars.
Is RXBar Nut Butter a worthy challenger?
As a sports nutritionist, I’m the first to admit I was skeptical of RXBar’s jump into nut butters. To be blunt, I never liked their protein bars. I found the texture dry and the flavor lacking, and my family, including my four-year-old son, agreed. While I respect the simple, “No B.S.” ingredient profile, the taste just wasn’t there for me.
So, when they launched RXBar Nut Butter, I had to see if they learned a lesson. Can this spread succeed where the bars failed in my book, and more importantly, can it stand up to a giant like Nuts ‘n More? Let’s break it down.
Nutritional Showdown: A Look at the Labels
At first glance, the macros look similar, but the ingredient choices reveal two very different strategies. RXBar sticks to its whole-food roots, using egg whites to boost the protein content. Nuts ‘n More, on the other hand, uses whey protein isolate, a staple in the sports supplement world known for its rapid absorption.
For an everyday snack, the difference is minor. But for a post-workout recovery tool, the whey in Nuts ‘n More may offer a slight advantage for muscle repair.
| Feature | RXBar Peanut Butter | Nuts ‘n More Peanut Butter Spread |
|---|---|---|
| Protein Source | Egg Whites | Whey Protein Isolate & Flax |
| Protein per 32g | 9g | 11g-14g (varies by flavor) |
| Sweeteners | Dates, Honey | Xylitol, Natural Flavors |
| Texture Vibe | Slightly gritty, natural separation | Smoother, more processed feel |
| Price Point | Slightly lower per ounce | Premium |
Flavor and Texture: The Real Test
This is where the two brands really diverge. Nuts ‘n More has built an empire on flavor variety, boasting nearly 20 options from Birthday Cake to Salted Caramel. If you have a sweet tooth, their lineup is hard to beat.
RXBar keeps its flavor list much shorter and more traditional, focusing on staples like Honey Cinnamon Peanut Butter and Vanilla Almond Butter. User reviews often note that the texture of RXBar Nut Butter can be gritty and require kneading the packet, a result of using dates and minimal processing. Some love this natural feel, while others prefer the consistently smooth, creamy texture of Nuts ‘n More.
So, will the RXBar Nut Butter dethrone the king? In my opinion, no. They won’t seriously hurt Nuts ‘n More because they appeal to different consumers.
- Choose Nuts ‘n More if: You want a high-protein, delicious treat that satisfies dessert cravings and comes in a huge variety of flavors. You don’t mind the inclusion of whey protein and natural sweeteners to achieve that taste and texture.
- Choose RXBar Nut Butter if: You are an ingredient purist. You prioritize a short, whole-food ingredient list and prefer sweetness from natural sources like dates. You don’t mind a more natural, less processed texture.
Related Article: Are the Health Benefits of Grass-Fed Butter Still True Today?
One potential issue for RXBar is its transparency. They list the exact number of almonds, egg whites, and dates on the package. This is great for consumers, but it also makes it incredibly easy for someone to replicate the recipe at home with a food processor. Nuts ‘n More keeps its specific formula a bit more guarded. Time will tell if RXBar’s simplicity is both its greatest strength and a potential business weakness.
RXBar Nut Butter FAQs
- Which nut butter is better for building muscle?
For strict post-workout timing, Nuts ‘n More may have a slight edge because it uses whey protein isolate, which is digested faster than the egg white protein in RXBar. However, for overall daily protein intake, both are excellent choices and the difference is negligible. - Does RXBar Nut Butter taste like their protein bars?
While they share a similar ingredient philosophy, the texture is very different. The nut butters are creamier and more palatable than the bars, according to many users who disliked the bars’ chewy, dense texture. - Which brand has less sugar?
It depends on the flavor. RXBar generally has less added sugar because it is sweetened primarily with dates. A comparison of Vanilla Almond Butter showed RX had 3 grams of sugar while a competitor like Justin’s had 6 grams from cane sugar. Always check the label of the specific flavor you’re considering, as some of the more dessert-like Nuts ‘n More flavors can be higher in total sugars. - Are these nut butters keto-friendly?
RXBar Nut Butter is generally not considered keto-friendly due to the inclusion of dates and honey, which are higher in carbohydrates. Some Nuts ‘n More flavors are lower in net carbs, but you must read the nutrition label carefully, as many flavors are not suitable for a strict keto diet.
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