How to Build Content That Helps Build Your Business
Unsure how to build content that actually moves the needle for your business? You’re not alone.
Growing your business feels like a constant race for attention, and you’re looking for a way to stand out.
You want to take your revenue to the next level, and the key is to build content that connects with your ideal customers.
You might have heard the famous movie quote from Field of Dreams, “If you build it, they will come.” Today, that’s only half the story. You have to build the *right* thing for the *right* people. This guide will show you how to build content that genuinely works to grow your business.
Table of contents
Key Takeaways
- Focus on Relevance: Creating content that directly addresses your audience’s problems is more effective than publishing for the sake of it.
- Use Data to Guide Strategy: Utilize free tools like Google Trends and AnswerThePublic to discover what your customers are actively searching for.
- Understand the ROI of Your Time: Outsourcing content creation is a strategic business decision that frees you up to focus on your core strengths.
- Consistency is Key: Seeing results from content marketing is a long-term play, often taking 6-9 months to gain significant traction.
Build Content, But Make Sure It’s the RIGHT Content
The single biggest mistake I see businesses make is creating content just to check a box. A new blog post every week sounds great, but if it’s not relevant, you’re not helping yourself or your customers.
As a supplement industry nerd, I see this all the time. If you sell protein powder, your audience cares about ingredient quality, how protein is utilized by the body, or the difference between whey and casein. They don’t care about a random, unrelated topic. Your content must add legitimacy to your product and build trust with your audience.
This isn’t just a hunch, it’s a fact backed by data. According to research from the Content Marketing Institute, 71% of B2B marketers said content marketing became more important to their organization in the last year. Your competitors are using targeted content to win over customers, which means a random strategy won’t cut it.
How to Find the “Right” Content Topics
Finding topics isn’t about guesswork. It’s about listening to what your audience is already asking. Here are a few powerful ways to do that:
- Use Free Question-Finders: Tools like AnswerThePublic show you the exact questions people are typing into Google. If you sell running shoes, you might discover people are asking, “how to choose running shoes for flat feet.” That’s a perfect topic.
- Analyze Search Trends: Google Trends is a free tool that shows you whether interest in a topic is growing or declining. This helps you focus on subjects with long-term potential instead of passing fads.
- Talk to Your Customers: Your sales or customer service team is a goldmine of information. What are the most common questions they hear? Each question is a potential piece of content that solves a real problem.
The goal of your content is to solve a problem or answer a question. Do you want to generate leads? Convert sales? Or simply provide value to build a community? Defining this goal is the first step. For instance, at Weik Fitness, I strategize with brands to clarify their objectives before any content creators and copywriters get to work.
Related Article: What is a Wordsmith and Why Does Your Business Need One?
Once you create this amazing content, don’t let it sit on your website. Share a teaser and a link across all your social media platforms. The more people you reach, the more traffic you drive back to your site where your copy can convert prospects into customers.
Stop Wasting Your Time and Ask for Help to Build Content
As a business owner, your time is your most valuable asset. Let’s quantify what it really costs to build content yourself.
A well-researched, high-quality article can easily take 4 to 8 hours to write, edit, and optimize. If you value your time at just $100 per hour, that one article has an opportunity cost of $400 to $800. Could that time be better spent on sales, product development, or strategy? For most founders, the answer is a resounding yes.
Hiring a content creator isn’t an expense, it’s an investment in efficiency and expertise. You are trading money for time and better results.
In my 15-plus years as a writer in the fitness industry, my work has been viewed millions of times. I share that to show you the power of focused expertise. If writing isn’t in your wheelhouse, it’s a sound business decision to hire someone to take that responsibility off your plate.
I would love to help you build content that achieves your specific business goals. Whether it’s blog posts, product copy, newsletters, or even e-books, I’ve done it all for brands across the globe. Stop trying to do everything yourself and start outsourcing in areas where you need support.
If you’re ready to build content that drives results, contact us today. We can discuss your goals and figure out a strategy that works for you.
FAQs on How to Build Content
How often should I publish new content?
Consistency is more important than frequency. Starting with one high-quality, well-researched piece of content per week is a great goal. A 2021 study by HubSpot found that companies that blog 11 or more times per month get more than 4 times more leads than those blogging only 4-5 times per month. However, it’s also critical to update your existing content to keep it fresh and accurate.
What’s the difference between content writing and copywriting?
Think of it this way: content writing builds a relationship, while copywriting asks for a commitment. Content writing is about educating, informing, or entertaining to create a community and build trust, like a blog post or a YouTube video. Copywriting is designed to persuade the reader to take a specific action, like “buy now” or “sign up,” and is used for sales pages, ads, and product descriptions.
How long does it take to see results from content?
Content marketing is a long-term strategy, not a quick fix. While you can see some social media engagement right away, building meaningful organic traffic from search engines like Google typically takes time. According to SEO software company Ahrefs, only about 5.7% of pages will rank in the top 10 for at least one keyword within a year. Most experts agree you should expect to see significant results within 6 to 9 months of consistent effort.
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