The Ghost Energy Drink Is Coming in Hot – Be Careful
Ghost Lifestyle is no stranger to bringing excitement to the industry, but this is a bold move they’re making bringing to market an energy drink – but honestly, why not?! News is circulating the industry that the brand is going to be launching a Ghost energy drink. A few sites have leaked some images and profiles and the product should definitely be on the radar of those who love energy drinks (my hand is raised). They look to be doing some brand collabs as well, which is going to be really cool
Will the Ghost energy drink be good enough to sucker punch some of the competitors already taking up cooler space? It very well may…
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Disclaimer: This article is for informational purposes only and is not meant to treat or diagnose any condition. It is recommended that you speak with your doctor before starting any exercise program, changing your daily nutrition, or adding any supplements to your regimen.
Why Launch a Ghost Energy Drink in an Already Saturated Market?
I’ll tell you why, as it’s quite simple… It’s Ghost. They’ve been launching banger after banger and truly being the first brand in the industry to do what they have done. They took a direct to consumer business model when they first started and blew it up by creating one heck of a huge social following and community. It’s hard not to like them – they have a really cool lifestyle brand.
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I’ve been saying it for years now (in a bunch of my content) that I tip my hat to the brand for being different and carving their own path in the industry and thinking outside the box. And that’s coming from someone who was recently told by one of the Ghost Lifestyle owners on social media that I (and I quote), “contribute to the modern day issue of bad unfounded journalism” for voicing my opinion. Maybe the two dozen plus articles I’ve written where I gave them a ton of praise was “bad unfounded journalism?” LOL.
That being said, despite the negativity, I think the Ghost energy drink is going to be a home run. I don’t even need to try their product. Everyone has gone nuts for their flavor systems and I highly doubt that Ghost would put out a product that wasn’t on par with their current flavor profiles.
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If Bang can leverage social media and build a cult following around their energy drinks, I see no reason why Ghost couldn’t do the same. They have a loyal following and I’m willing to bet they’ll sell a ton the day they launch simply because their followers are going to want to get their hands on them (and I can’t blame them).
What Do We Already Know?
Ghost has announced there will be four flavors launching in their Ghost energy drink lineup – Tropical Mango, Citrus, Warheads Sour Watermelon (which sounds amazing), and one unannounced flavor but it sounds like it’s going to be another collaboration flavor, so I’m assuming something like Swedish Fish or Sour Patch Kids (both sound really good).
The Ghost energy drink is going to contain zero sugar, is not going to be loaded with caffeine like many others in the market (contains only 200mg), and will contain some cool ingredients like alpha-GPC, NeuroFactor, AstraGin, acetyl-l-carnitine, and of course the ever-popular taurine.
Ghost isn’t messing around either as they have partnered up with Anheuser-Busch InBev to produce their Ghost energy drink line. While many will buy this product simply for the caffeine content, it should be noted that Ghost isn’t really pushing it as an “energy drink” per se and claims the direction they are moving is more focus-based.
Personally, I dig that idea as I’m a fan of nootropics and being that this could be a great addition into the midday rotation to stay productive and energize, I’m liking where it’s heading.
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