supplement industry

The Future of the Supplement Industry

The supplement industry has been around for quite some time and it doesn’t appear that it’s going anywhere. It’s one of the fastest growing industries out there today. By 2024 it’s predicted that it will be a $37 billion industry. That being said, there needs to be some changes to the industry in order to maintain longevity. The below is my opinion on what I feel the future of the supplement industry looks like along with things I would like to see happen in order for it to continue booming.

The setbacks in the industry

A major setback to the supplement industry is that everyone and their brother seems to want a piece of the pie. There’s new entry into the space regularly which is a good thing in terms of growing the industry, but a bad thing (for consumers) in that manufacturers are cutting corners in order to inflate their margins.

If you have been following the industry for any amount of time, you’re well aware of lawsuits that have been filed over the years for people not meeting label claims. This can be anything from amino spiking, to not meeting protein requirements, all the way to tainting their products with steroids in an effort to have consumers get the results they desire and continue purchasing their products. Not only is this not acceptable, but it’s unethical as well. This is going to poison the industry unless a stop is put to it. Could this mean that the FDA needs to step in and oversee the supplement industry? Maybe?

I feel as if that would be a step in the right direction, to be honest. Many people might disagree with me though. I understand people want the freedom to be able to launch any product they want in the industry, but when corners are cut to produce sales, it tarnishes the industry and that particular brand. I feel something needs to be done to filter out these cancers in the industry and put those types of brands out of business.

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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.