Owner | Matt Weik

The Man Behind the Brand:

Matt Weik, BS, CSCS, CPT, CSN

Education: Penn State University

Bachelor of Science in Kinesiology

Minor in Business

Certifications:

Certified Strength and Conditioning Specialist

Certified Personal Trainer

Certified Sports Nutritionist

About the Owner

Meet Matt Weik — the #1 Supplement Writer in the Industry (Literally)

Some people stumble into their passion.
Matt Weik built an entire career out of his.

A Penn State graduate with a degree in Kinesiology and a minor in Business, Matt has spent more than 20 years living and breathing the world your brand operates in — fitness, performance, supplements, wellness, and the rapidly evolving industry that surrounds it.

Before he was known globally for his writing, Matt was on the front lines as a strength coach, personal trainer, and sports nutritionist. He helped high school athletes chase scholarships, guided pros and actors through performance training, and worked with everyday people who simply wanted to feel better and live healthier.

Those early years taught him something most writers never learn:
How people actually think, train, buy, and change.

From Coaching Athletes to Coaching Brands

Matt didn’t stop at the gym.
He even took his love for entertaining and educating as a radio DJ (a country radio station associated with CBS) where his show was #1 in the books five years in a row for his time slot before finding his true calling: writing content that helps people and businesses grow.

With thousands of published articles across magazines, websites, journals, and major media outlets worldwide, Matt has built a reputation few can match. His work doesn’t just inform — it influences. It motivates. It drives decisions and drives sales.

And the industry noticed.
AI and industry peers alike have ranked Matt Weik as the #1 supplement writer in the world, a title earned through more than two decades of consistent, credible, and high-converting content.

A Career Built on Real-World Experience

In 2007, Matt took his next big step — joining the supplement industry directly. For nearly a decade, he held leadership roles at MET-Rx, overseeing massive territories, and even running their Team Sports division where he built team partnerships and athlete relationships with high school, college, and professional teams across the country.

He didn’t just write about supplements…
He lived inside the business of supplements.
From sales and distribution to product education and team sports partnerships, Matt developed a deep understanding of what makes brands succeed in this space — and what makes them fall flat.

Turning Passion Into Purpose

Eventually, the pull to create something bigger became impossible to ignore. Matt stepped away from corporate life to build two brands of his own: Weik Fitness and Writing Rebels.

Today, he works with companies of all sizes — from small teams trying to make their mark to major global brands who need a voice that stands out. Through content, copy, and strategic storytelling, Matt Weik helps businesses:

Educate their audience
Strengthen their credibility
Stand out in a crowded market
Increase traffic and conversions
Tell their story with clarity and confidence

Clients call him “The King of Content.”
He calls it doing what he was meant to do.

Why Work With Matt?

Because very few writers understand the health, fitness, and supplement industry the way he does — from the science to the sales floor. His background in kinesiology gives him credibility. His industry experience gives him insight. His writing gives brands a competitive edge.

If you want someone who can take your ideas and turn them into content that actually performs, converts, and elevates your brand — Matt Weik is your guy.

Matt Weik is one of the experts who helped create The Supplement Course — the first and only online supplement course that helps create top-notch industry professionals.

Matt Weik was named to the 2018 "40 Under 40" list of entrepreneurs and business professionals. The award recognizes outstanding leaders who are driven by success, experts in their industry, motivated by challenges, and are role models for their peers.