The Supplement Industry Is Now Enabling Alcoholics?

You don’t need to be considered an alcoholic in order to have a few beverages, but regular overconsumption can definitely lead to alcoholism. Yet, we live in a world where at most parties, alcoholic beverages are served or provided. It’s as if we are showing that unless we have alcohol present, we can’t have a good time. This can be anywhere from a family or friend get-together, to a sporting event, to a night at the bar, or even a simple social setting. The downfall of all of this becomes the next morning and how everyone feels. Many people suffer from terrible hangovers that kill any and all productivity the day after a party or gathering. So, two guys came together to create a supplement that has the ability to reduce the likelihood of a hangover. To me, it sounds like enabling alcoholics.

In B4 a hangover… Enabling alcoholics?

How many people have indulged in one too many alcoholic beverages at one time or another? Remember that feeling the next morning when you woke up and thought you were hit by a truck? Well, that could very well be a feeling you’ll never have to worry about thanks to a new liquid supplement on the market. It’s like enabling alcoholics. Check it out.



“Hold my beer, watch this” generally ends up leading to someone doing something they normally wouldn’t do without being under the influence of alcohol and impairing their judgment. However, after several years in the alcohol industry, in 2016 Dave Larue came up with an idea to help those who suffer from hangovers. With the help of his pharmacist co-founder, John Mansour, they created a supplement beverage called B4 that started landing on liquor store shelves in December of 2016—primarily in the state of Florida. The idea behind the beverage is that if you consume the contents of one can prior to drinking alcoholic beverages, it can minimize or even eliminate the side effects the next morning that we consider a hangover. But isn’t this enabling alcoholics?


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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.