Why the Fitness and Beauty Industry is Fake AF

As you can probably tell by the title of this article, I’m mad. Not only am I mad because I wasn’t given the features that many consider attractive (you can’t have it all), but I’m madder about the fact that we are led to believe that people in the fitness and beauty industry are damn near flawless. I’ve been in the fitness industry for well over a decade and have several friends in the beauty industry. We often joke about how our industries these days are basically promoting perfection, yet it’s all a front. Everyone has something to hide, and they do—almost daily.

You’re no Barbie or Ken doll

While some people look like they are built from plastic, majority of the masses walking the streets these days are not models—and that’s perfectly fine. But when everyday people start looking at the fitness and beauty industry, I can understand why they are getting so frustrated.

Look at social media today. Do you see models posting pictures of themselves with a gigantic pimple on their nose? No. Do you see them snapping pictures showing off their cellulite? No. These are all norm traits, my friends. It’s not like you’re some weirdo who goes through these changes with their body that no one else does. We all do. Some more so than others. It’s called reality. What you see coming from the fitness and beauty industry is fake AF. If you aren’t sure what “AF” means, Google it, but make sure prying eyes of children (or your grandmother) aren’t around (profanity).

Related Article: Fake Weights in Bodybuilding

These people want to look perfect for the camera or in a photo. They even use heavy digital editing such as Photoshop to get the desired look they want. Some even pay top dollar to have all of their images touched up if they cannot do it themselves. I find it hilarious when people talk about celebrities who are seen without makeup on or who take some time away from the gym. “Oh my gosh, Martha, did you see her photo on the internet without makeup? She looked hideous.” Guess what, they’re allowed to have a day off from sitting in a chair having their face plastered with makeup. After all, they generally have it done on a daily basis because they’re in the spotlight all the time and know people would be critical of them if they walk around looking “normal.”



Hey guys, how are those abs looking? Not too good? Don’t worry, we all don’t have the ability to ONLY focus on our fitness and nutrition in order to make a living. Many of the models we see in magazines, television, and on the internet only make money because of their bodies. They take photos in the best lighting, they dehydrate themselves and exercise and diet in excess. They do whatever possible to look their best for their upcoming role, event, or photoshoot. They don’t have a 9-5 job and then find themselves figuring out when they can make it to the gym for a quick workout—they have all day. So, stop being so hard on yourself about the way you look.

Fingers are pointed at personal trainers due to lack of results

It’s normal for personalities on the fitness and beauty industries to have personal trainers who push them to the limits to get their physiques into the best shape possible. Yet, when society thinks a personal trainer can simply transform their own physique into one that resembles one of these personalities they see, that’s when the wheels come off. You’re comparing yourself to someone who’s only focus is to look amazing so they can get work and paid. You and I, we don’t have that luxury. We have jobs or run businesses in order to make ends meet. And honestly, that’s a heck of a lot easier and less taxing than trying to create a physique that resembles a God or Goddess. So, relax a little. You honestly don’t want that lifestyle anyway. Look fade, so be happy you have a brain and a good job that creates some stability. In their world, anyone can come on the scene and steal their spotlight since Father Time is not kind and is difficult to beat.


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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.