Dieting Simplified Without Leaving Your House?
It seems like people were laughing when Amazon said they were going to start selling and delivering food a little while back, basically making grocery stores obsolete. Well, we might be one step closer to a complete takeover—making this a dream come true for those who don’t like leaving the house or simply don’t have the time to put into grocery shopping due to a busy lifestyle or work. It’s dieting simplified. Recently, Amazon came out and said they were looking to purchase Whole Foods Market for an estimated $13.7 billion. But let’s not get ahead of ourselves, it appears other sharks might also be circling in the water looking to purchase Whole Foods as well. Let’s humor ourselves, though, and think about what impact the purchase of Whole Foods might have on Amazon as well as ourselves.
How did we get to this point?
It appears that Whole Foods is under some pressure from their investors to sell the company due to lackluster performance. Investors are suggesting that Whole Foods sell/merge with another grocery chain. That’s when Amazon’s eyes apparently lit up, and for good reason. The brand (Whole Foods Market) itself really won’t change in terms of what the consumers see should Amazon be the one to buy the company. The CEO will still remain in his position within Whole Foods, vendors will all be the same, and even after the acquisition, Whole Foods Market will still keep its name and it’ll be business as usual.
Many think that Whole Foods would be a great fit for Amazon and their vision to take over the fresh food market and flip it on its head. Sure, we could buy pre-packaged goods from anywhere over the internet. But fresh foods? No one thought the day would come where you could sit on your couch in your underwear and order fresh food to be delivered to your doorstep that very same day or the next morning. Then came Amazon Fresh. It’s dieting simplified.
Amazon Fresh is dieting simplified!
While not available in all areas just yet, Amazon is expanding quickly and getting their fresh foods section of their site off the ground and running. In the small town of Pennsylvania where I live, Amazon Fresh has already made its introduction. I personally haven’t tried it (nor has anyone around me) yet to know what it’s all about, but I plan to give it a try and see what all the hype is about.
On the Amazon Fresh website, you can buy fresh vegetables, meat and seafood, fruits, dairy, deli products, and even frozen foods to help make dieting simplified!
Analysts are saying this could completely shake things up in the market. One analyst was quoted saying, “This is an earthquake rattling through the grocery sector as well as the retail world. We can only imagine the technological innovation that Amazon will bring to the purchasing experience for the consumer. Now, we can see in hindsight that its recent dithering around the brick-and-mortar experience, as an experiment, was only a rumbling of the seismic event in the offing.”
What does all of this mean for us?
Honestly, it allows us to focus on other important things in our lives. Who wants to make a grocery list, drive to the store, buy everything, drive home, and unpack everything? Now on your smartphone, tablet, or computer you can order everything you want, set a time, and it will be delivered fresh without you even needing to leave the house. Think of all the time you can save by utilizing something like this. By acquiring Whole Foods, Amazon will have a greater reach, and potentially the ability to add even more food options to their website.
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