vitacup

Coffee + Vitamins = WINNING! (VitaCup)

Say what?  Coffee + Vitamins? Enter VitaCup. If you’re like me, you wake up and go through your normal daily ritual getting ready for the workday. You walk into the kitchen, turn on the coffee, and pray that it speeds up before you’re forced to punch someone in the throat for speaking to you before you take a sip of your morning potion. Ok, that last part might be a little extreme, but you know how you can be in the morning without getting your early morning caffeine fix.

Upon starting my coffee, I then walk over and grab my morning supplements and down the hatch they go—one of which is a multivitamin, something I suggest everyone take daily. Now, a brand is taking two of my morning ritual steps and combining them into one. A brand called VitaCup is launching a vitamin and mineral-infused coffee pod that can be used with Keurig machines. Perfect, I just so happen to have a Keurig and use it every day. Do you have one? Cool, you’ll want to pay attention.

Taking on a new role as CVO at VitaCup

I know what you’re thinking… Chief something Officer? Yup, Chief Vitamin Officer to be exact. Never heard of such a title? Me neither! But VitaCup hired a female who is in charge of coming up with different blends to be put into their coffee pods. She’s just not someone off the street who loves coffee and knows a little bit about vitamins. In fact, she is a registered dietician who works for a hospital full-time as a clinical dietician.

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Matt Weik

Matt Weik, BS, CPT, CSCS, CSN, is the Owner and Head Keyboard Banger of Weik Fitness. He is a well-respected, prolific writer with a global following and a self-proclaimed fitness and supplement nerd. Matt’s content has been featured on thousands of websites, 100+ magazines, and he has authored over a dozen published books.