Sports Drinks: A Sugar Trap for Kids?

We’ve all seen those commercials. The ones where our favorite athletes are drinking sports drinks and performing at a high level.  Kids envision themselves as these athletes thinking that they too can achieve greatness if they drink those same beverages.  Little do they know that, in most cases, what they’re drinking is mostly just a bottle full of sugar.  This calls into question the marketing of such beverages to our youth.  Kids don’t understand the consequences of drinking beverages high in sugar.  To them, these are simply drinks they see their idols slamming down on television and in ads.  So if their idols are drinking them, they must be good for you, right? Wrong.

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