We live in a world where social media is used and abused—to a point. Sure, social media is great for staying connected with friends and family, but who would have thought the day would come when celebrities and athletes were no longer utilized to grow a brand? Not only is social media FREE, but you actually get analytics and data to show how posts are doing in terms of engagement and clicks. Athletes and celebrities shouldn’t quit their day jobs. But, how does social media impact supplement business growth?