The Protein Movement

If I were to tell you to increase your protein intake you would look at me like I was half smashed off a bottle of Jack Daniels. It’s common sense to have a moderate amount of protein in your diet—that’s nothing new, right? But for some people the word protein is like saying the word “curmudgeon”. The word is real and exists, but people aren’t sure what to do with it or how to use it. Those outside of our industry might not understand the uses for protein or the benefits of having it in their diet. Many of them think it’s just for people who pick things up and put them down to get big and strong—and their right. But that’s not the only reason you should be taking in more protein through your diet.

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