We have been programmed to shop for fat-free products at the grocery store, as products with fat have somehow become demonized by society. People assume when you eat fat it will make you fat. Those of you who are educated on nutrition, know this isn’t exactly the case. Yet, there seems to be one thing people aren’t doing when they are picking up their favorite fat-free products at the store, and that is actually looking at the label.
So many times, consumers see marketing on a label and because of the words they read, they assume the product is a better choice. You see labels with huge callouts saying “fat-free” when in actuality it might be one of the fat-free products available, but the manufacturer has added sugar in its place. When it comes to flavoring, fats and sugars are two of the most common ways to sweeten up any product and make it taste better (aside from artificial sweeteners like Stevia, Splenda, ect.). So, when manufacturers say fat-free products, generally you will see a higher amount of sugars. And just the opposite, if you see a product that claims to be sugar-free, it generally has a higher amount of fats added to it. The “free” part of the label claims can be quite deceiving for consumers who don’t know any better and actually trusts a brand. What I’ve come to learn over the years is not to believe anything the label or marketing materials say. When things are removed, other ingredients are added in their place. It becomes what’s the better choice of two evils more times than not. Now, researchers are jumping in to give their two cents as well on the topic. Keep reading if you want all of the details!